About INNOVA Beauty Group

Makeup that fits into your day

INNOVA Beauty Group is an online beauty company based in Miami, Florida. We started this shop to make it simple to find makeup you'll enjoy wearing, from a quick everyday lip color to a full eyeshadow palette.

What we sell

Our shop carries lipsticks and glosses, blushes, eyeliners, mascaras, brow products, face essentials and makeup tools. Today we feature Beauty Creations, a brand known for approachable prices and a wide range of shades. We plan to add more brands over time.

How we shop with you in mind

• Clear shade information. Every shade has its own name and swatch, and many have their own photo.
• Simple browsing. Shop by category, sort by price and find what you need quickly.
• Help when you need it. Write to us with any question about a product or an order.

Get in touch

Email us at info@innovabeautygroup.com, send a message on our contact page or follow us on Instagram.